If you've been to any shopping mall, high school parking lot or Jamba Juice lately, you've probably seen someone wearing a T-shirt or hoodie with the words 'HOLLISTER' on it. And, if you're from Northern California, you might be wondering if the teenagers wearing these latest, coolest threads are from the city of HOLLISTER, which lies about thirty miles inland from beautiful Monterey and scenic Carmel. To answer this question, our staff spent hours conducting copious amounts of research. Finally, we here at the DUNER BLOG have an answer: NO! The two HOLLISTERS are not related.
Let's start with Hollister the city. The quaint town of 35,000 residents live in a pleasant valley surrounded by rolling hills. Prior to the launch of the clothing line, the tiny town's only claim to fame was earthquakes. See, it was built directly on top on the San Andreas Fault line, so Hollister has had more quake epicenters than any other city on earth. It's named after WILLIAM WELLES HOLLISTER, a famed rancher. In 1852, this entrepreneur drove 10,000 sheep from Ohio to California. Although less than a thousand sheep actually made it to Monterey County, Hollister made a fortune as the state's only producer of wool...that is, until the railroads arrived twenty years later...bringing a more efficient way to transport livestock.
|Rush Hour in Hollister, California.|
Although this fantasy marketing scenario seems silly, it is actually incredibly lucrative. Since the initial launch of the first HOLLISTER CO store in Ohio in 2000, it has multiplied to 578 stores today. (Not bad for just twelve short years.) The company boasted $1.5 billion in revenue last year...which was a much better profit than parent company ABERCROMBIE & FITCH. However, everyone knows that teens are fickle. In a few short years, HOLLISTER CO will no longer be "cool" and giant retailers will launch a newer...better...lifestyle brand that every teen will like totally need!
So...the next time you see someone wearing a HOLLISTER hoodie...just smile and know that they are likely a sheep rancher from Central California who speaks Spanish.