Weekly insights into our crazy world.

Wednesday, July 12, 2017



Just in case you haven't turned on the radio lately, there is now an official song of the summer. It's called Despacito and it's already been #1 on the pop charts for nine weeks in a row. What makes this pop song so unique is the fact that 90% of the lyrics are in Spanish. Let's go over some obvious questions.

Who sings Despacito? Like most pop hits today, there are multiple artists collaborating together on one song. Here, the main credits are split evenly been the singer (Luis Fonsi) and the rapper (Daddy Yankee). It's the first #1 single for both artists, despite the fact that both have been recording music for decades. It's NOT the first #1 for the featured artist, Justin Bieber. In fact, Justin is also at #2 on the Billboard Singles Chart as well with 'I'm the One.'

Is Despacito the first US #1 to be sung in Spanish? Actually, Despacito is the third chart-topper en español to reach the coveted #1 spot. The first one was Los Lobos' remake of 'La Bamba.' Originally sung by Richie Valens, the East LA band spent three weeks atop the charts in 1987. The second song is also very familiar: The Macarena by Los Del Rio. It spent a massive 14 weeks at #1 in 1997, making it one of the biggest tracks of all time. Love it or hate it, you'll see people dancing the Macarena at weddings, bar mitzvahs and baseball games until you die.

Does Bieber really sing in Spanish? ¡Claro que si! Actually, the original version of Despacito doesn't have the Canadian singer. But when they inserted Bieber in the remix, the song received the airplay it deserves. Originally, the plan was just to have Justin sing only in the opening and closing. Then...during the recoding session...he began to hum Fonsi's lines in Spanish. It sounded muy bueno and was inserted in the middle of the track. However, singing in Spanish is clearly a ONE-AND-DONE for the Biebs. He's been booed at concerts for inserting blah-blah instead of the real words. Fonsi has asked for fans to "give him a pass" on singing in a language he doesn't speak.

How has Despacito helped Puerto Rico? In the track, Fonsi croons: "This is how we do it down in Puerto Rico, I just wanna her you scream "¡Ay Bendito!" See, both Fonsi and Daddy Yankee were born in the US territory. The sultry video, which has 2 billion YouTube views, was shot in the La Perla district of San Juan, resulting in a wave of interest. According to COCHA, a Latin American Travel firm, tourism in Puerto Rico has increased 45% since the song's release. Hotels.com confirmed a major spike in reservations as well. We here at the DUNER BLOG aren't convinced the two are directly related, but it's a nice coincidence nonetheless.

What is the song about? Simply put, Despacito is about getting it on! Here, the song is just like every other pop song, in any language. Despacito translates as 'slowly.' As in: "I want to breathe on your neck, slowly. I want to undress you with kisses, slowly." Okay, so it doesn't have deep, introspective lyrics. But this is pop music, after all. So, go ahead, ask Alexa to play it for you and try NOT to dance...slowly.

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