Weekly insights into our crazy world.

Wednesday, October 13, 2010



If you haven't heard about the 33 trapped Chilean miners you must be stuck in an even deeper cave! But...since there is always one person who has no idea what I'm talking about...let's do a quick re-cap. Disaster struck the SAN JOSE MINE in the remote Andes mountains near Chile's ATACAMA DESERT. Shifting soils resulted an an underground avalanche some two thousand feet below the surface, trapping the workers underneath. For two weeks, there was no contact and the miners were feared dead. Then, using astounding SONAR technology, they were located. It took an army of engineers, but they were eventually rescued, surviving the longest known entrapment in history...a whopping 69 days!

It's true: There is something about being trapped in a bottomless pit, or a wishing well or a dragon's cave, that tugs at every one's heartstrings. Maybe it's a metaphor of endless despair. Or perhaps some deep fear we all have about being trapped, physically and mentally. But for whatever reason, everyone in the world was wondering what was going to happen to these 'troubled-thirty-three' miners. Hence, it came as no surprise that when the first miner appeared to see precious sunlight for the first time in three months, it quickly became one of the most watched items ever on the Internet.

And...if it is one of the most watched items on the Internet...everyone wants a piece of the action. So these miners, who three months ago were just 'Average Jos├ęs' who willing to risk their lives over $1,500 a month, are now worldwide celebrities. Don't believe me? Okay, upon arrival on the surface, they will need to wear sunglasses to protect their dilated pupils. So they will be given special, designer shades made and donated by an upscale Italian company and valued at $500 a pair. Next, they are handed checks, from dozens of companies around the world totalling $5,000 each. They can soothe their eardrums with new i-Pods signed by STEVE JOBS himself.

After a couple of days in hospital for checks and recovery, they will have to choose from a number of invitations. All 33 can go to a Greek Isle for two week's rest offered by a Greek travel consortium. SIR BOBBY CHALTON, the owner of famed soccer club MANCHESTER UNITED has invited the lads to a stay at OLD TRAFFLAR for front row seats at an upcoming match. (All the miners are big soccer fans!). One miner, EDISON PENA is a huge Elvis fan and requested his albums to pass the time. So it comes as no surprise the GRACELAND THEME PARK has invited him to Tennessee for a private tour.

Then, there are the gifts. The whole thing kind of feels like a game show. "Tell the audience what the trapped miners have won, Bob!" "Well, sure, Ted! In addition to the Greek and British holidays, our trapped miners will receive a year's worth of delicious Chilean wines, made from some of the oldest vines in the continent. They'll also enjoy the taste of SUSHI X, (a Japanese restaurant chain) who is giving each trapped miner a year's worth of FREE SUSHI. (Hope they don't deliver it all at once!). And then there's free beer, sodas and...of course...TURTLE WAX!"

Sorry, got carried away, just like FLO FROM PROGRESSIVE. Anyhow, perhaps the luckiest miner is VICTOR SEGOVIA, who from the first day forward, kept a written journal of the entire entrapment. As the only one to do so, this exclusive book has publishers salivating all across the world. Not to mention the TV interviews, exclusive tabloid reports and Internet chats. But my favorite has to be the endorsement offers. One is to plug drills and the other is for a sex aid vitamin. Hey...what were those guys doing down there???

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